Comments on: Facebook ad network Lookery hits its billion-impression target; Social networking doomed?

By: Las redes sociales buscan nuevos modelos de publicidad online « Be digital my friend

Fri, 24 Oct 2008 16:06:53 +0000

[...] Facebook ad network Lookery hits its billion-impression target; Social networking doomed? [...]

By: Appssavvy snags $3.1M to connect advertisers, app developers - Start-Up News | Internet Startups

Tue, 07 Oct 2008 20:37:13 +0000

[...] York-based Appssavvy joins a field of peers hoping to score social media ad dollars. Companies like SocialMedia, Lookery and Social Cash have also been selling [...]

By: Appssavvy snags $3.1M to connect advertisers, app developers » VentureBeat

Appssavvy snags $3.1M to connect advertisers, app developers » VentureBeat — Tue, 07 Oct 2008 17:19:42 +0000

[...] York-based Appssavvy joins a field of peers hoping to score social media ad dollars. Companies like SocialMedia, Lookery and Social Cash have also been selling [...]

By: Lookery guarantees $0.25 per social ad for European traffic « Europe 2.0

Lookery guarantees $0.25 per social ad for European traffic « Europe 2.0 — Thu, 03 Apr 2008 14:06:48 +0000

[...] guaranteeing application developers a $0.125 CPM. They have been extremely successful with this, serving 1 billion impressions in less than a year. Recent figures include 630M impressions in February, and 60M a day in [...]

By: David Nordfors

David Nordfors — Sun, 23 Mar 2008 15:34:25 +0000

Eric,

Thanks for covering these terribly important issues in such a penetrating and analyzing way. This is very much about the future of journalism, which has until now has sustained itself by generating and brokering readership attention. At this time the whole news industry is holding its breath as their old attention business models are crumbling, and the new have yet to emerge.

For serious journalism to remain an attention business, it needs to find a way of gathering attention and broker it at a price that it sufficient, at the same time as the readership will not disagree. This is not obvious how it will happen.

Looking forward to your coming stories on this!

By: Eric Eldon

Eric Eldon — Sat, 22 Mar 2008 00:23:01 +0000

Scott, thanks for the note.

I understand that you’re expanding beyond Facebook in your data gathering efforts. I’d said that, but I’ve added a couple lines to make that more clear.

By: Scott Rafer

Scott Rafer — Fri, 21 Mar 2008 23:53:12 +0000

Eric, Thanks for paying the attention. The only two things i’d want to add are:
(1) we’re not dependent on FB for profiles in the way the article reads to me. We have a few other large contributors, which is critical for us. It’s only people that we can pay for inventory and/or profile data that we’ll build sustainable relationships with over time, and
(2) the $125k number covers a billion Guarantee pages. We’ll hit 1.5B pages this month overall.