Women’s ad network Glam buys fashion site StyleMob
Glam, the women-focused ad network, has purchased StyleMob, a site where users upload and discuss photos of themselves wearing clothes. (See screenshot below.)
The purchase price wasn’t named, but Brisbane, Calif.-based Glam recently raised $84.6 million, partly with the intention of making acquisitions. Glam didn’t just buy San Francisco-based StyleMob because it is working on a neat idea and seeing traction. It also wanted StyleMob’s engineering talent: Cofounder Adam Souzis is an expert on web standards for sharing information across sites, such as XML and RDF. He officially joined Glam as the executive director of Glam’s tech department in February, when the company also announced a number of other technical hires.
Glam runs ads on a variety of partner sites and keeps between 40 and 50 percent of the revenue.
StyleMob was self-funded and the purchase price is not being disclosed.
Disclosure: Jacob Mullins, VentureBeat’s business manager, is related to a Glam cofounder.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.