Tech news site CNET gets a major redesign, to make our eyes bleed less
CNET, a large online tech news and reviews media company that we compete with, is getting a significantly altered new look. I’m happy about the changes, for the sake of my eyes. I read a lot of the publication’s articles, and until now I’ve had to look at the garish neon yellow background (below) that has been part of the brand since it launched as a TV channel in 1992.
Starting today, the company will be rolling out the new version to small groups of readers, testing it for bugs and any usability issues before fully launching it later this year.
The changes are sweeping. The new front page (above), the new reviews section (below), and other popular components of the main CNET property will get a new look and feel.
The San Francisco-based company received 17 million visitors last month, according to Nielsen/NetRatings. I’m guessing I’m not the only one who’s going to find their eyes a little more pleased by the new site.
Next Story: Google to announce new media research tool Ad Planner
Previous Story: Austin Ventures drops $50 million to form Atcor Holdings
About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.