Comments on: What is the deal…with Seinfeld as a pitchman for Microsoft?

By: Apple’s 2008 ad budget: Nearly a half billion dollars » VentureBeat

Apple’s 2008 ad budget: Nearly a half billion dollars » VentureBeat — Mon, 24 Nov 2008 18:09:33 +0000

[...] latest campaign is said to be in the $300 million range, but that is just its contract with the ad firm Crispin Porter + Bogusky for these newest ads. [...]

By: Record your own “I’m a PC” video — outside an Apple store » VentureBeat

Fri, 31 Oct 2008 19:18:43 +0000

[...] is all a part of Microsoft’s $300 million advertising campaign being executed by the firm Crispin Porter & Bogusky to help reshape the company’s image. [...]

By: Windows 7: The search for a good headline » VentureBeat

Windows 7: The search for a good headline » VentureBeat — Tue, 14 Oct 2008 01:14:17 +0000

[...] come on Microsoft, Windows 7? Really? Aren’t you the company trying to revamp your brand with massive advertising campaigns and viral videos? A name like Windows 7 hardly does [...]

By: The first “I’m a PC” Microsoft ad: Much better » VentureBeat

Fri, 19 Sep 2008 03:04:53 +0000

[...] say this ad is at least 10,000 times better than any of the Seinfeld/Gates ads. First of all it makes sense, but more importantly, it’s not trying too hard. Celebrities [...]

By: Where the Microsoft ads go from here: Head-on at Apple » VentureBeat

Where the Microsoft ads go from here: Head-on at Apple » VentureBeat — Thu, 18 Sep 2008 03:16:36 +0000

[...] “Hello, I’m a PC, and I’ve been made into a stereotype.” A man in a brown suit who looks an awfully lot like actor John Hodgman from Apple’s PC vs. Mac commercials. This is the next phase of Microsoft’s $300 million advertising campaign. [...]

By: Seinfeld takes the European carry-all, Gates takes the man-fur as the two part ways? » VentureBeat

Thu, 18 Sep 2008 01:00:51 +0000

[...] Microsoft ads? They’re apparently over as Microsoft moves into “phase two” of its $300 million marketing campaign. But why? Microsoft is saying that the move away from Seinfeld was always planned, but Valleywag, [...]

By: Bigger, longer & uncut: The second Microsoft Seinfeld ad » VentureBeat

Bigger, longer & uncut: The second Microsoft Seinfeld ad » VentureBeat — Fri, 12 Sep 2008 02:24:34 +0000

[...] of his talent. If I were Crispin Porter + Bugosky, the ad agency Microsoft hired to take handle its new $300 million campaign, I’d save Gondry for the part of the film with meat, not the build up. That is of course [...]

By: The first Microsoft Seinfeld ad » VentureBeat

The first Microsoft Seinfeld ad » VentureBeat — Fri, 05 Sep 2008 01:16:18 +0000

[...] it is. The first Microsoft advertisement featuring comedian Jerry Seinfeld. It’s not clear yet if this is the one directed by French director Michel Gondry. But I hope [...]

By: Eternal Sunshine of the Spotless Microsoft? » VentureBeat

Eternal Sunshine of the Spotless Microsoft? » VentureBeat — Wed, 03 Sep 2008 17:42:34 +0000

[...] Seinfeld ads are a part of Microsoft’s new $300 advertising campaign aimed to recast the company in a cooler light. Microsoft has been the butt of Apple’s [...]

By: Microsoft fails to buy Yahoo, so it buys…some European comparison shopping sites? » VentureBeat

Fri, 29 Aug 2008 08:19:44 +0000

[...] this doesn’t help Microsoft gain search and online influence in Europe, there’s always Seinfeld. Tags: co:greenfield, co:microsoft, co:yahoo SHARETHIS.addEntry({ title: “Microsoft fails to [...]

By: Bookmarks for August 18th through August 21st | Bieber Labs

Bookmarks for August 18th through August 21st | Bieber Labs — Thu, 21 Aug 2008 11:46:12 +0000

[...] What is the deal…with Seinfeld as a pitchman for Microsoft? » VentureBeat – "I can hear it now: What is the deal with Apple? They don’t sell Apples. Why call themselves that? … Yes, ladies and gentleman, Jerry Seinfeld is Microsoft’s new pitchman." [...]