http://digital.venturebeat.com/2008/09/26/adweek-media-buyers-still-hesitant-about-highly-targeted-ad-campaigns/ News About Tech, Money and Innovation Sun, 22 Nov 2009 19:46:42 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://digital.venturebeat.com/2008/09/26/adweek-media-buyers-still-hesitant-about-highly-targeted-ad-campaigns/comment-page-1/#comment-830562 Ruvoland » Blog Archive » Why Twitter Should Stay Away from Ads Wed, 08 Oct 2008 18:46:29 +0000 http://venturebeat.com/?p=98403#comment-830562 [...] is valuable. Not only valuable, but hot. Not just to marketers, but to the entire media industry. If Twitter can help either (or both) of [...] [...] is valuable. Not only valuable, but hot. Not just to marketers, but to the entire media industry. If Twitter can help either (or both) of [...]

]]> http://digital.venturebeat.com/2008/09/26/adweek-media-buyers-still-hesitant-about-highly-targeted-ad-campaigns/comment-page-1/#comment-830020 Don’t count on ad targeting to lift CPMs in the near term « Lightspeed Venture Partners Blog Thu, 02 Oct 2008 17:12:49 +0000 http://venturebeat.com/?p=98403#comment-830020 [...] Julie Ruvolo reports from the Adweek conference last week that media buyers are still hesitant about highly targeted ad campaigns: In the traditional media-buying paradigm, advertisers buy audiences by buying content. Coca-Cola [...] [...] Julie Ruvolo reports from the Adweek conference last week that media buyers are still hesitant about highly targeted ad campaigns: In the traditional media-buying paradigm, advertisers buy audiences by buying content. Coca-Cola [...]

]]> http://digital.venturebeat.com/2008/09/26/adweek-media-buyers-still-hesitant-about-highly-targeted-ad-campaigns/comment-page-1/#comment-829804 Ruvoland » Blog Archive » this is what is hot Mon, 29 Sep 2008 22:52:25 +0000 http://venturebeat.com/?p=98403#comment-829804 [...] I digress. Brandweek talks about the definition here. I talk about digital addressability here. [...] [...] I digress. Brandweek talks about the definition here. I talk about digital addressability here. [...]

]]> http://digital.venturebeat.com/2008/09/26/adweek-media-buyers-still-hesitant-about-highly-targeted-ad-campaigns/comment-page-1/#comment-829676 Tec, Biz & Geek stuff » Privacy - Cookie monsters still safe Sat, 27 Sep 2008 08:34:46 +0000 http://venturebeat.com/?p=98403#comment-829676 [...] target theire audiences. Be it the results themselfes or theire presentation and interpretation (s. Media buyers still hesitant about highly targeted ad campaigns). The big hit currently (and I would say still) is using socio demographic data. This unsettled [...] [...] target theire audiences. Be it the results themselfes or theire presentation and interpretation (s. Media buyers still hesitant about highly targeted ad campaigns). The big hit currently (and I would say still) is using socio demographic data. This unsettled [...]

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