DigitalBeat

updated
Glam, the content and advertising network focused on women, is launching a German site called Glam Deutschland, after acquiring a large German content network called Codex Media.

Techcrunch reported on the Codex deal, after getting a tip about it today. We’ve confirmed the Codex deal with company sources. In fact, the much of the Codex deal was already announced in July, as was the intent for a joint venture with Burda, the large German publisher.

We reported yesterday that Glam continues to expand in Germany and elsewhere, and that Glam is also about to launch a new channel focused on men, internally called CodeBlue.

Like Glam, the German site Codex serves women across a variety of “luxury” markets, including fashion. It owns Cosmopolitan Germany and Elle Germany. All employees of Codex will be a part of Glam’s Germany unity, Glam DE, led by former DoubleClick VP Ralf Hirt. That unit will report into Glam International. Glam has opened offices in Munich, Berlin and about to open in Dusseldorf, according to company sources.

Ralf Hirt, formerly VP, International for DoubleClick, now Google, joined Glam as i serving as GM Glam Germany.

Glam is about to launch in France and in Japan, and is looking at several other acquisitions.

Glam is apparently moving resources away from the U.S. (see story yesterday about workforce cuts), and shifting resources to new markets.

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Tags: co:Glam