Apptera gets more funding and a former Yahoo VP on its board
Voice and visual mobile ad network Apptera clearly doesn’t think that mobile advertising is going to take as big a hit as other forms of online advertising. In fact, from its perspective, mobile advertising may be the perfect way for publishers to cut costs while reaching a very targeted audience. The company has just closed a new round of funding to expand operations and help its clients do just that.
Apptera works with services like AOL’s Moviefone and 1-800-YellowPages to serve mobile advertising. As people use their mobile devices more and more, possibilities for such technology can only go up. But targeting the ads correctly is critical. It’s Apptera’s goal to do that.
The company has also added former Yahoo senior executive David Karnstedt to its board of directors. Karnstedt brings with him plenty of experience in the online advertising space (in which mobile must now be included).
The new $10.5 million round was led by existing investors Lightspeed Venture Partners, Alloy Ventures and Walden International. Last summer, the company raised $9.74 million.
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About the Author, MG Siegler
MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.