iPhone fart app pulls in nearly $10,000 a day

December 23, 2008 | MG Siegler | Comments |
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Apple’s App Store is currently experiencing a plague of fart applications. Last week, I detailed one day in which at least 14 new fart apps were accepted into the store. And now, just in a quick search, it looks like there are about 50 apps all dedicated to making fart noises on your iPhone or iPod touch. Classy, I know, but why are there so many?

Because apparently there’s big money in fart apps — nearly $10,000 a day for the most popular ones.

Developer InfoMedia (Joel Comm), which makes iFart Mobile [iTunes link], has been releasing download statistics for the app each day since it launched. The $0.99 app has been in the top 100 paid apps every day since its launch, and has seen great growth. In fact, yesterday it hit the number one overall position with over 13,000 downloads. MacRumors ran the numbers, factoring out the 30 percent cut Apple takes from each sale, and determined that, yesterday alone, iFart Mobile made its developers $9,198.

Certainly, a part of this onslaught of fart apps is that Apple, which had previously rejected all crude apps, changed its policy to let them in. But now that they glimpse the potential for big business in fart apps, expect even more to come.

Of course, not all fart apps are going to make it to the number one paid app position, but a number of them are selling well. Personally, I prefer Pull My Finger [iTunes link], but it’s hard to argue with iFart Mobile’s icon, which simply reads “Best Fart App!”

Update: Incredibly, the days following this story saw the app’s popularity explode even more. Christmas Day alone saw nearly 40,000 downloads of the app, netting the company nearly $30,000!

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Photo of MG Siegler

About the Author, MG Siegler

MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.

  • fart
    Thank you for this article really a big help for everyone.
  • iFartaholic is much better than i fart mobile. iFartaholic launched in December 2. ifart mobile sucks
  • Shogo
    Should I laugh, or just walk away in disbelief?
  • Fart applications for iphone are quite popular, the main reason for this could be that iphone itself is so much popular. The developers of these applications are making quite a good amount of money. The conversion rate of sales for these applications is quite high which shows the quality of these applications.
  • wahaha.... What the heck.
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    Hmmm.. why it has to do with twitter so much?
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  • Fart Apps?! Ha it doesn't surprise me.. anything that gets a cheap laugh down the pub is a winner when it comes to iphone apps. Sure someone is making a mint and good luck to them!
  • Good post, I think I will try to recommend this post to my friends and family, cuz it’s really helpful.
  • I didn't know they had these, thanks i'll be adding this app for sure to my iphone!
  • ifartaholic is great much better compared to ifart mobile
  • This is very useful for me,
    thank you very much,
    I think you will be successful！
  • That’s pretty impressive, considering Apple previously didn’t believe fart applications met the standards of the App Store. In September, Apple rejected a similar novelty app called Pull My Finger on the grounds that it had "limited utility." Just recently Apple reversed that decision and approved a number of other fart apps as well.
  • Apple rejected a similar novelty app called Pull My Finger on the grounds that it had "limited utility."
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  • I should say, Apple make some serious money from these apps.
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