iPhone, iPod touch users hit the Net from their handsets more than a computer

June 16, 2009 | Paul Boutin | Comments |

pcintrashThe latest report from AdMob and comScore won’t shock you, but it might make you rethink your priorities. Forty percent of iPhone and iPod touch users access the Internet more from their little best friend than they do from a computer.

Here are the highlights of the report, which AdMob emailed to us on Monday:

- 5 in 10 consumers on both iPhone and iPod touch devices use the mobile Web more frequently than they read printed newspapers or magazines. More than 40 percent reported using the Internet on their mobile device more often than using the Internet from their computers or listening to the radio.

- iPhone users are generally older. 69 percent of iPod touch users are between 13-24 years of age, while this same age segment represents just 26 percent of iPhone users. 31 percent of iPhone users are 35-49 years old, while only 12 percent of iPod touch users fall in this age segment. In total, 74 percent of iPhone users are over the age of 25, compared to 31 percent of iPod touch users.

- More than 70 percent of users on both the iPhone and iPod touch are male.

- In line with the older demographic composition of iPhone users, they also have higher incomes.  78 percent of iPhone users have an annual household income of at least $25,000, compared to only 66 percent of iPod touch users.

- iPhone users are more likely to have children than iPod touch users, most likely due to the age difference in the two groups.  46 percent of iPhone users have children, compared to only 28 percent of iPod touch users.

- In the next six months, iPhone users plan to purchase clothing (57 percent), entertainment (47 percent), and travel (45 percent), while iPod touch users plan to purchase clothing (61 percent), entertainment (53 percent), and cell phones (36 percent).

[Image from HowStuffWorks]

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About the Author, Paul Boutin

Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.

  • Two or three years ago it would be said that pigs would fly before mobile computing would overtake the Internet. I just saw the newspaper headlines..... swine flu!
  • Aaron
    I'd really like to see a copy of the report. Internet on such a small screen is a much worse experience than on even a laptop.
  • sample032
    "In the next six months, iPhone users plan to purchase clothing (57 percent), entertainment (47 percent), and travel (45 percent), while iPod touch users plan to purchase clothing (61 percent), entertainment (53 percent), and cell phones (36 percent)."

    I'd like to see how those numbers compare to expected purchases of the overall iPhone and iPod touch demographic, not just iDevice owners. Are iPhone users more or less likely to purchase clothing than their iPhoneless peers?