Six Apart bloggers get VideoEgg’s interactive ads
Here’s another way to make money from blogging — maybe. If you’re a blogger who uses Six Apart’s software and services, you can now start running VideoEgg’s interactive “AdFrame” format. These ads, like the toolbar-style “Twig” that VideoEgg introduced in April, contain more interactive elements than traditional banner ads. They intend to get more attention from readers than traditional online banner ads do.
More user attention means more money that VideoEgg and its partners can charge for that attention. Twig, for example, is located at the top or bottom of web pages, and pops open to reveal videos or other interactive material when a reader mouses over it. When a reader, say, watches a video in Twig, VideoEgg charges the advertiser for the action.
Six Apart is introducing Twig to the lineup of third-party advertising services it already makes available to bloggers. It will share revenue with VideoEgg and the individual blogger.
Next Story: Google still playing with image recognition
Previous Story: Siluria Tech takes in $3.3M for nanoscale engineering
About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.
-
Yair Greenbaum
-
Eric Eldon