TC50: Radiusly wants to be the site for business microblogging
Radiusly, a company that launched at the TechCrunch50 conference in San Francisco today, says it wants to be the new site for a company’s social media interactions.
The problem, the founders say, is that companies have little control over the different accounts on social networking and communication sites like Twitter. Radiusly’s answer: Build an authorized social profile of the company on Radiusly, which links to the profiles of authorized company representatives. Radiusly integrates with Facebook and Twitter, showing employees’ business-related updates from Facebook and Twitter, promote different products, and converse with customers.
The expert panel at TechCrunch50 really beat up on Radiusly. They all argued that it offers the wrong solution to a real problem. The solution for companies to deal with sites like Twitter isn’t to create a site that’s separate from Twitter.
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About the Author, Anthony Ha
Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.